partnerships
Sixty-nine percent of companies are increasing partnership investment this year. Only 42 percent can tell you which ones are generating revenue. That gap is not a measurement problem. It is a decision problem.
partnerships
For leading B2B companies in 2026, strategic partnerships account for 30 to 50 percent of total revenue. The founders making those decisions are still using the same informal process they have always used.
partnerships
When survival anxiety drives partnership decisions, founders select for availability rather than alignment. The Wilbur Labs 2026 data reveals a crisis in founder confidence — and a precise mechanism behind most failed deals.
partnerships
Founders burning through paid ads and cold outreach are turning to partnerships, and bringing the same extractive mindset with them. That is exactly why it fails.
partnerships
Sixty-nine percent of B2B companies are increasing partnership investment in 2026. Only forty-two percent can measure whether any of it is working. That gap is the problem nobody is naming.
partnerships
59% of founders fear their company won't survive the next 12 months. In that climate, the partnership announcement has become a specific coping mechanism — one that produces the feeling of momentum without any of the infrastructure momentum actually demands.
partnerships
Most founders spend years collecting contacts and building goodwill while their partnership pipeline stays empty and their competitors quietly scale around them.
partnerships
Nine distinct partnership models exist, and your competitors are using the right one while you are still waiting for the right introduction to materialize.
partnerships
Most partnerships fail before they produce a dollar, and the reason is almost never the partner, the product, or the market timing.
partnerships
HubSpot outgrew its competitors through a partner ecosystem rather than ad spend, and the distribution model it built applies to founders at any stage.
partnerships
Most founders have the contacts they need, but without a conversion process, every relationship stays exactly what it was at the first handshake.
Fraud
MoviePass had real demand and real theater partnerships, but the business model required its own customers to use the product less than they ever would.